If you quilt you probably know other quilters. If you race cars you may belong to a local car club like Ty-Rods in Vernon, CT. Bob Boucher is a snowmobiler and he created a magazine for snowmobile fans. If you hunt, fish or shoot pool you will read magazines and talk to other people about your hobby. Naturally as a business owner you want to have business friends.
Biz friends help in many ways. BFF or "Business friends first" know many things you need to learn and can help you along the way of your journey. Always there to bounce off new ideas, find another opinion and help you stay of of the narrow vision may not be able to imagine.
How to find BFF or business friends. Every owner; restaurant, supermarket, insurance agent, garden supply, veterinarian, doctor, lawyer, chiropractor, accountant, plumber, auto dealer, landlord, store front owner loves referrals.
Referrals are the "life blood" of any business. Never underestimate the value of a good referral. A referral is rooted in reference. To have one person give out another persons name for providing a product or service is held in the highest esteem by the provider.
Start recommending today. Start collecting the business cards of your referrals.
Build up your BFF business cards library with little notes on it. Notes like what are the specialties of that business owner. Once you start recommending it becomes a lot of fun. Imagine your "two cents" making a difference because your helped a fellow business owner find new business and also that keeps you local money locally. Believe in the referral! If you love the product recommend it. If you dont love the product you need to get with the business owner or find a product you do love. Also, by collaborating with the BFF you will establish an ongoing business relation and that person will love you for doing so.
I refer business to other businesses everyday. It becomes second nature to me and my BFF love it as well. And did I tell you... they also recommend my business too ?
Carl Slicer
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